Instagram just rolled out something fresh — Edits, an Instagram App.
For creators in Kenya and beyond who spend hours polishing their Reels, Stories, or carousels, this new app could be a game-changer.
Instead of relying on external editing apps, Instagram is building a tool that meets content creators right where they are — on mobile, with flexibility and speed.
What Is Edits and Why Does It Matter?
Edits is Meta’s upcoming standalone editing app. Although it hasn’t fully launched yet, it’s currently in limited testing.
The app is designed to give creators a dedicated space for editing short-form videos before pushing them to Instagram.
Previously, creators had to juggle between apps like CapCut, InShot, or VN Video Editor to get pro-level edits. Now, with Edits, an Instagram App, Meta wants to keep creators inside the Instagram ecosystem.
This app is Meta’s answer to TikTok’s dominance in creator tools.
According to Wikipedia, TikTok’s in-app editing and effects are a big part of its global appeal. So it’s no surprise Instagram is fighting back with its own creative suite.
Key Features of Edits
Here’s a quick breakdown of what we know so far about Edits, an Instagram App:
| Feature | Description |
|---|---|
| Multi-clip editing | Easily trim, cut, and arrange multiple video clips within a single timeline |
| Transitions & effects | Apply smooth transitions and creative filters to elevate visual storytelling |
| Text and audio layers | Add custom fonts and royalty-free audio layers, just like in Reels |
| Integration with Instagram | Push content directly to Instagram without needing to save or export |
| Draft management | Save ongoing edits and return to them anytime |
| AI-powered suggestions | Suggests cuts, music, and effects based on trends and templates |
These features aim to reduce friction. Whether you’re posting a brand collab or documenting your day, the app provides all the tools you need to make polished content without ever opening another editing app.
How Edits Compares with Instagram’s Built-In Tools
Although Instagram’s native Reels editor has improved, it still lacks advanced features like timeline control or layer editing. Let’s compare the two side by side.
| Functionality | Instagram Reels Editor | Edits App |
|---|---|---|
| Clip Splitting | Limited | Full support |
| Audio Sync | Manual | AI-assisted |
| Transitions | Few basic ones | Wider selection |
| Layers (Text, Stickers, Audio) | Stacked, limited control | Separate, customizable |
| Export to Gallery | Yes | Optional (direct to IG or gallery) |
As you can see, Edits, an Instagram App goes far beyond the current capabilities inside Instagram. It’s essentially an answer to what creators have been requesting for years.
How Kenyan Creators Can Benefit
Kenyan content creators have long relied on third-party apps to produce standout videos. However, having everything inside one ecosystem reduces the need for multiple logins and saves device storage.
Take for example the rising number of smartphone users opting for budget-friendly devices like the ones in our OPPO A3x Review.
Phones in this range can struggle when running heavy video apps. By keeping your editing within Meta’s lightweight infrastructure, you save both time and processing power.
Similarly, the OPPO A3 Full Review shows how midrange phones perform well for content creation — pairing one of these phones with the Edits app can be the ideal combo for young creatives trying to break into the game.
What This Means for Meta’s Ecosystem
According to Wikipedia, Instagram has more than two billion active users. Keeping even a small percentage of creators from jumping to TikTok or YouTube Shorts can make a massive difference in engagement and ad revenue.
With Edits, Meta is strengthening its grip on the creative community.
It’s a strategic move — less dependence on third-party apps and more reason for creators to stay loyal to Instagram.
Final Thoughts
Edits, an Instagram App could be the answer to what creators have been missing — a powerful, yet easy-to-use editing app that doesn’t require a high-end phone or professional experience.
While it’s still in testing, its potential is clear.
Whether you’re a micro-influencer in Nairobi or a tech-savvy teen in Mombasa, Edits offers a fresh way to elevate your content without the hassle.
As the app rolls out, we’ll keep you updated on new features and regional availability. Until then, it’s worth keeping an eye on this one — it might just be your next go-to tool.
