For years, internet users have accessed Google Search using country-specific domains like google.co.ke, google.co.uk, or google.co.in. However, Google has officially announced that all users will now be redirected to google.com by default—no matter where they are in the world.
While this shift may seem minor, it marks a major move toward a more unified global search experience. But what exactly does this mean for users in Kenya and other localized regions? Let’s break it down.
What’s Changing?
Previously, visiting Google from a particular country would automatically direct users to a localized domain. For instance, users in Nairobi would see google.co.ke, which provided search results tailored specifically to Kenya.
Now, Google will default to google.com for everyone. Local content will still be accessible, but the domain interface will no longer change based on your physical location.
| Feature | Before | Now |
|---|---|---|
| Default Domain | Country-specific (e.g., google.co.ke) | google.com for all |
| Local Results | Prioritized | Still available |
| Search Settings | Region-based | User-based (manual settings) |
| Language | Local language | Default to English (changeable) |
This change applies across all platforms—desktop, mobile web, and the Google app.
Why Is Google Making This Move?
Google says the change is part of its effort to simplify how Search works across borders. Rather than relying on top-level domains to serve up localized content, Search will now rely on user settings and location data.
This aligns with Google’s larger goal of providing more personalized, AI-powered experiences. By unifying domains, Google can standardize performance, enhance privacy controls, and reduce fragmentation.
Interestingly, this move also mirrors broader trends in global tech centralization. Just like OpenAI’s plan to build a social network, major platforms are leaning into unified ecosystems that span across countries and devices.
What This Means for Kenyan Users
Although google.co.ke will still redirect properly, the localized branding will disappear. For some users, this may create the illusion of losing access to local content—but in reality, your search results will still consider your actual location.
However, here are a few key takeaways:
| Impact | Details |
|---|---|
| Local News | Still available, but filtered by your current location settings |
| SEO & Ranking | Kenyan websites may compete on a broader scale |
| Language Preferences | Must be configured manually if not defaulting to English |
| Gadget Listings & Shopping | May show global results first |
This change might also affect how creators and bloggers optimize for local traffic. If you publish content targeting Kenyan readers, like our guide on 2 Smartphone Gadgets You Might Not Believe Existed, it’s crucial to include region-specific keywords and use proper schema markup.
How to Customize Your Google Search Region
Worried that you’ll lose touch with local results? Don’t be. Google allows you to change your region settings manually.
Here’s a quick guide:
| Step | Action |
|---|---|
| 1 | Visit google.com/preferences |
| 2 | Scroll to “Region Settings” |
| 3 | Select your desired country (e.g., Kenya) |
| 4 | Save your settings |
You can also adjust your language preferences and search filters from the same menu.
Global Domain, Local Relevance
Google assures users that this update will not compromise local relevance. Your device’s location services, IP address, and browser settings will still influence your search results.
Moreover, according to Wikipedia, Google has long prioritized delivering the most contextually relevant results, using a combination of AI, machine learning, and location data.
This update simply separates domain from location — which means you still get local results, but via a centralized domain.
Another relevant point comes from the history of internationalized domain names, which shows how digital platforms are increasingly adopting global-first infrastructures while maintaining support for regional content.
Final Thoughts
In many ways, this shift from country-specific domains to google.com is symbolic of a larger global tech movement. It streamlines how we use the web and makes cross-border content discovery smoother.
Although it may take some getting used to, especially for those who prefer regional branding, the change is designed to make Google Search more consistent and user-centric.
So next time you type in google.co.ke, don’t be surprised if you’re taken to google.com — your results are still local, even if the domain is global.
